Black Friday: Tokusatsu
Black Friday Tokusatsu Banner

Buy any listed Tokusatsu product between November 23rd and November 25th 12:01pm JST and you will be in with a chance to receive 1000 JPY off your next order! 10 Winners will be emailed a coupon!

What is Tokusatsu?

Tokusatsu is a unique medium of storytelling that has its origins in live action TV shows from Japan. The term ‘tokusatsu’ literally means ‘special effects,’ and has been used since the 1950s to describe TV and movies that placed an emphasis on practical, in-camera special effects such as the use of costumes, props, sets and even digital effects to tell sci-fi, fantasy and superhero stories.


Culturally, this niche genre from Japan is already loosely familiar to audiences in the west thanks to the mainstream success of the character Godzilla - the first of many giant monsters to feature in ‘tokusatsu’ movies throughout the decades. The series ‘Power Rangers,’ which adapts the long-running tokusatsu series ‘Super Sentai’ also has had a big impact on creating new tokusatsu fans in the west.


Shin Japan Heroes Universe

The Appeal of Tokusatsu

There are a lot of different reasons people love Tokusatsu, and depending on the genre of the show you’re watching, these might be very different reasons. But there are lots of people who like the genre of ‘tokusatsu’ for the production elements that unite all of them, including the style of production and the types of stories usually present.


It’s pretty easy to see that even shows that have nothing in common in terms of story or setting can still have a similar ‘vibe’ within the genre, and that’s largely to do with the aesthetics and production methods utilized that still focus on special effects. For many, it’s exactly the aesthetic that is what appeals to them about the genre.


Many like to divide tokusatsu into ‘hero shows’ like Kamen Rider and Super Sentai Series and Kaiju stuff like Godzilla and Gamera, but even that is not a comprehensive way of categorizing them, as there’s plenty of examples of tokusatsu and some that combine the common elements of both of these styles or don’t fit neatly into these categories.


So for some, the appeal lies in the ‘Kaiju’ - the giant monster designs that populate a lot of tokusatsu works. The practical nature of a lot of tokusatsu stuff grounds the fights between them with a satisfying weight and tension.


For others, the joy of seeing a hero or team of heroes transform into suits to power up is a big part of the appeal. Similarly, the hand-to-hand combat and stunts of human characters are rendered with a surprising attention to detail in choreography and style.


Over the decades, the form has really evolved to incorporate lots of different styles of storytelling. Some shows are more like a classic drama in how the characters interact, whilst others have more of a ‘genre’ feel with outlandish sci-fi or fantasy stories. If you’ve never seen a tokusatsu before, there’s a chance you might find something in the medium that you’ll love.


Kamen_Rider_Zeztz

Popular Tokusatsu

We’ve already mentioned many of the key players, but the series that dominate the space of tokusatsu right now are Godzilla, Ultraman, Kamen Rider, Super Sentai, and to some lesser extent other series like GARO, Dogengers, Metal Hero and Gridman.


If you’re already into Tokusatsu or you’re just finding your way into it, we’ve compiled below some introductions to the most popular series and the products associated with them that you can find on HLJ, including action figures and model kits, and some recommendations for complete beginners.


Tokusatsu

Godzilla

Godzilla was born in 1954 with the release of the now classic movie ‘Godzilla,’ - a cautionary tale that uses the giant monster ‘Godzilla’ as a metaphor for the dangers of nuclear war. A tense, slow-paced disaster thriller that is still highly regarded to this day.


Following the tremendous success of the original movie in Japan and later the rest of the world, Toho immediately set to work on sequels, and in the decade that followed, the Godzilla series saw a variety of sequels with different tones, new monster enemies for Godzilla to fight.


Although the first movie characterises Godzilla as a potentially world-ending threat, later Godzilla movies, especially throughout the 60s would start to soften their characterization and position them as a kind of force for good.


In the modern era, the Godzilla franchise is still going strong, having been adapted into lots of different mediums including movies by western studios, animated tv shows, comics, video games and more. In 2014 and 2016, the franchise saw multiple renewals in the form of ‘Godzilla (2014) by Legendary Studio and ‘Shin Godzilla,’ which was directed by anime industry icon Hideaki Anno. The American movies by Legendary would spawn their own ‘monsterverse,’ and Shin Godzilla would also inspire other tokusatsu remakes in a similar fashion like Shin Ultraman and Shin Kamen Rider.


The latest big move in the Godzilla franchise was 2022’s Godzilla Minus One, a movie that returned to the series roots with a post-war setting and a grounded tone. It was a huge success and critically revered, so a sequel, Godzilla Minus Zero, is scheduled for release in 2026.


Godzilla

Types of Godzilla Merchandise

Godzilla has played a key part in the success of lots of different types of hobby goods. In particular, Godzilla is well known for having lots of ‘sofubi’ - soft vinyl figures that are ideal for people who want to create a diverse but inexpensive collection of lots of characters.

As godzilla has had a lot of different forms, there’s been a lot of different ‘sofubi’ figures of the character, both from Bandai’s ‘Movie Monster’ series and other independent creators with the license, like CCP.

In addition, Godzilla has also appeared in a range of action figures like the S.H.MonsterArts series and in the ARTPLA series by Kaiyodo.


PLAfig. Godzilla (2023)

Black Friday Godzilla Deals


50% OFF Movie Monster Series Millennium Godzilla Ver.2.0
Movie Monster Series Millennium Godzilla Ver.2.0
¥1,600 ¥3,200
30% OFF Movie Monster Series Godzilla (1971)
Movie Monster Series Godzilla (1971)
¥2,240 ¥3,200
70% OFF Godzilla-1.0 Godzilla Room Light
Godzilla-1.0 Godzilla Room Light
¥840 ¥2,800
30% OFF Godzilla: Soft Vinyl Puppet Mascot 2
Godzilla: Soft Vinyl Puppet Mascot 2
¥4,200 ¥6,000
12% OFF S.H.MonsterArts Godzilla (2004)
S.H.MonsterArts Godzilla (2004)
¥11,000 ¥9,680
50% OFF Movie Monster Series Posing Godzilla (2023)
Movie Monster Series Posing Godzilla (2023)
¥1,750 ¥3,500
70% OFF Movie Monster Series King Ghidorah (2001)
Movie Monster Series King Ghidorah (2001)
¥1,260 ¥4,200
30% OFF Godzilla (2024) from Godzilla x Kong: The New Empire
Godzilla (2024) from Godzilla x Kong: The New Empire
¥4,760 ¥6,800
70% OFF Godzilla Action Figure Mecha Godzilla (2002)
Godzilla Action Figure Mecha Godzilla (2002)
¥1,050 ¥3,500
10% OFF Movie Monster Series Destroyah Ver. 2.0
Movie Monster Series Destroyah Ver. 2.0
¥3,150 ¥3,500

Kamen Rider

Kamen Rider began long after other tokusatsu staples like Godzilla and Ultraman were already hits. Beginning with the 1979 TV show Kamen Rider, the original Kamen Rider series is a loose adaptation of the work of legendary manga author Shotaro Ishinomori and told the story of a young man, Takeshi Hongo, captured by the villainous organisation SHOCKER and enhanced with cybernetics. Hongo uses these powers to become a ‘Masked Rider’ - a vigilante hero fighting for justice against SHOCKER and the monsters they create.


Although the exciting story of the first Kamen Rider Takeshi Hongo concluded with that original series, the legacy of Kamen Rider has continued for over 50 years since, with works that followed new characters taking up the ‘Kamen Rider’ mantle. Rather than direct sequels, Kamen Rider opted for an ‘anthology’ style where each new series tried something different, with only loose threads of continuity between each series.


Kamen Rider, like Godzilla, has changed a lot across the decades. Each series has a different appeal, although some elements remain consistent, such as a heroic main character who wears an insect-like helmet, cool belts that transform them into that super-powered form, and of course, motorbikes.


The sub-theming of each series has varied a lot, and although the showa era of Kamen Rider shows stayed relatively close to the core concept of a masked vigilante fighting bad guys, the Heisei era in particular eventually started to splice in some wilder concepts - hard-boiled detectives, fruit-themed samurai warriors, doctor-gamers and more became new twists on a classic formula.


Kamen Rider continues airing with a new series each year, the latest being Kamen Rider Zetztz, the first series to broadcast simultaneously across the globe. Interest in the franchise remains strong and continues to be supported by a dedicated fanbase.


Kamen Rider

Types of Kamen Rider Merchandise

Kamen Rider has also always had a big presence in the world of hobby goods. Even as early as 1979 when the first series debuted, the heroic characters and humanoid monsters (sometimes called ‘kaijin’) began appearing as soft vinyl and action figures.

In recent years, we’ve seen Kamen Rider model kits and action figures primarily handled by Bandai, who features the series heavily in its S.H.Figuarts series, often with releases of complete casts of characters per show. Kamen Rider also features often in the Figure-rise Standard model kit series

Outside of these two staple hobby goods for Kamen Rider, it often has a lot of toy releases to tie in with each show. The belts and accompanying devices used to transform characters into Kamen Riders or monsters are known colloquially as ‘Gimmick toys,’ - each year has some different kind of device that helps to transform the character into different ‘forms,’ and these lend themselves well to regular replica toy releases.

Kamen Rider also appears frequently in gacha toy releases, less-detailed action figures and candy toy figures, prize figures and much more. Of course, we’ve got it all here at HLJ!


Metal Build Kamen Rider Zero-One

Black Friday Kamen Rider Deals


70% OFF Sodo Kamen Rider Gotchard 3 & Sodo Kamen Rider Geats
Sodo Kamen Rider Gotchard 3 & Sodo Kamen Rider Geats
¥2,124 ¥7,080
50% OFF RAH Cyclone (Shin Kamen Rider)
RAH Cyclone (Shin Kamen Rider)
¥24,000 ¥48,000
50% OFF So-Do Chronicle Kamen Rider Ex-Aid
So-Do Chronicle Kamen Rider Ex-Aid
¥3,540 ¥7,080
30% OFF Shodo XX Kamen Rider 9
Shodo XX Kamen Rider 9
¥5,040 ¥7,200
70% OFF Kamen Rider Gotchard: DX Chemie Smartphone
Kamen Rider Gotchard: DX Chemie Smartphone
¥840 ¥2,800
50% OFF RKF Kamen Rider Blaze Lion Senki
RKF Kamen Rider Blaze Lion Senki
¥1,250 ¥2,500
70% OFF Movie Monster Series Kamen Rider No. 0
Movie Monster Series Kamen Rider No. 0
¥540 ¥1,800
70% OFF RKF Ride Armor Series Build Armor (Kamen Rider Zi-O)
RKF Ride Armor Series Build Armor (Kamen Rider Zi-O)
¥540 ¥1,800
70% OFF DX Taka Watchroid (Kamen Rider Zi-O)
DX Taka Watchroid (Kamen Rider Zi-O)
¥750 ¥2,500
30% OFF S.H.Figuarts Kamen Rider Gates Heisei Generations Edition
S.H.Figuarts Kamen Rider Gates Heisei Generations Edition
¥4,900 ¥7,000

Ultraman

The medium of ‘tokusatsu’ has a lot to thank the Ultraman series for. Many conventions we still associate with the genre began with 1966’s Ultraman, a highly influential sci-fi series about a giant, interdimensional being known as Ultraman, protecting earth from other Kaiju. It would go on to spawn the Ultraman series, which would follow this original series and create an ever-expanding universe of Kaiju and the ‘Ultras’ - the heroes from the ‘Land of Light’ that protect the galaxy.


For several decades in the Showa era, Ultraman shows were produced fairly regularly until the series went on a brief hiatus in 1980. Ultraman was revived with Ultraman Tiga in 1996 which kicked off the Heisei era of the show, which continued through until 2007, when the series would go on another brief hiatus until returning in 2013.


A lot of Ultraman series in the earlier decades are linked in one ongoing continuity, but even more recent series from the Heisei and Reiwa eras share ‘ultra’ characters, concepts, kaiju villains and more ideas from the earliest entries in the series.

Even with the advent of new methods of production and visual effects, Ultraman has stayed consistent in upholding classic tokusatsu style with suit-mation, miniatures, classic in-camera effects work and powerful fight choreography.


Across decades of storytelling, Ultraman has developed some beloved characters with some truly impressive and iconic Kaiju designs. Part of the fun of being an Ultraman fan is speculating when and where your favorite giant monsters (and heroes) will turn up next.


Like Kamen Rider, individual series of Ultraman often offer different sub-themes and styles, but as a show it’s overall more consistent in what you can expect from it, and that’s a huge part of the appeal.


Tsuburaya productions currently produces a new Ultraman show roughly once a year, and these are also globally accessible on their YouTube channel and other streaming platforms. The latest series is Ultraman Omega, which coincides with the series’ 60th anniversary.


Ultraman

Types of Ultraman Merchandise

Ultraman has a wide variety of figures, kits, character goods and more available. As with other tokusatsu series, it’s deeply intertwined with the soft vinyl ‘sofubi’ industry, with their own proprietary lineup of Sofubi known as the Ultra Heroes and Ultra Monsters series, which retail at the excellent price of around 500 yen each.


The huge lineup of Ultra Heroes lends itself well to the sofubi format, but the characters have also appeared in other action figure series like S.H.Figuarts and even Nendoroid, but what’s most surprising is we’ve also seen MAFEX take on some of the more iconic Ultraman characters.


Ultraman characters tend to appear less frequently in kits than I would like, but still pop up from time to time in the Figure-rise Standard series, PLAMAX series and even as Kotobukiya model kits.

Ultraman Dyna Flash Type

Black Friday Ultraman Deals


50% OFF Gigantic Universe Ultraman Arc
Gigantic Universe Ultraman Arc
¥2,700 ¥5,400
70% OFF Fig Zero 12 Inch Ultraman Landing Ver. (Movie Shin Ultraman)
Fig Zero 12 Inch Ultraman Landing Ver. (Movie Shin Ultraman)
¥6,818 ¥22,727
15% OFF Chodo Alpha Ultraman 11
Chodo Alpha Ultraman 11
¥6,120 ¥7,200
50% OFF Ultraman (Shin Ultraman)
Ultraman (Shin Ultraman)
¥4,100 ¥8,200
70% OFF Figure-rise Standard Ultraman Suit Evil Tiga -Action-
Figure-rise Standard Ultraman Suit Evil Tiga -Action-
¥960 ¥3,200
50% OFF Ultra Action Figure Ultraman 80
Ultra Action Figure Ultraman 80
¥1,250 ¥2,500
70% OFF S.H.Figuarts Ultraman & Emi (ULTRAMAN: RISING)
S.H.Figuarts Ultraman & Emi (ULTRAMAN: RISING)
¥2,100 ¥7,000
70% OFF Movie Monster Series: Ultraman (Specium Ver.)
Movie Monster Series: Ultraman (Specium Ver.)
¥420 ¥1,400
70% OFF Ultra Hero Series EX Glorious New Generation Heroes Set #1
Ultra Hero Series EX Glorious New Generation Heroes Set #1
¥1,440 ¥4,800
70% OFF Movie Monster Series Pagos (Shin Ultraman)
Movie Monster Series Pagos (Shin Ultraman)
¥960 ¥3,200

Browse Tokusatsu Goods