Black Friday: Square Enix
Black Friday Square Enix Banner

Buy any listed Square Enix product between November 29th and November 30th 12:01pm JST and you will be in with a chance to receive 1000 JPY off your next order! 10 Winners will be emailed a coupon!

Square Enix

For our next Black Friday feature page, we’re taking a look at the iconic developer Square Enix, who are well known for RPG series like Final Fantasy and Dragon Quest but also much more beyond that! Square Enix has had an influence on the video game industry for a long time and has continued to deliver quality experiences and beloved characters in a range of series and genres.


Here at HLJ, we’re proud to offer a wide range of Square Enix merchandise based on these series from this legendary developer. For our Black Friday event, we also have some amazing products from Square Enix available at special sale prices for only a short while longer, so don’t miss out!


Square Enix Logo

Final Fantasy

If you somehow weren’t already aware of the Final Fantasy series, you’re missing out on one of the most pristine experiences in video game history - a long-running RPG series which effectively invented a version of the genre with 16 unique entries (plus spin-offs!) each with their own compelling story and characters.


Each mainline Final Fantasy game takes place in its own setting, so between the many entries, you don’t need to worry about having played the other titles or remembering continuity details. That’s one of the many things that makes it so great: it’s a fantasy epic with a shared mythology rather than a long running story.


As Final Fantasy games are primarily story-led, they offer some of the most compelling narratives you’ll find in video games - it’s a bold claim, but with so many strong entries, it’s easy to say. Every fan of the series has a different favorite story and characters, and many of them have received huge critical and commercial acclaim.


The hobby goods that surround the Final Fantasy series are plentiful - action figures, fixed posed figures, model kits, character merchandise and more are highly available for lots of the different Final Fantasy titles. Many of these are handled directly by Square Enix themselves in action figure series like the Play Arts Kai and Bring Arts series, but we also see these characters occasionally pop up in other lines.


Square Enix has also recently experimented with different styles of figure like the exciting new Polygon figure series which recreates the style of Final Fantasy characters from their original 3d in-game models and the ‘Adorable Arts’ series which takes a much cuter approach, offering figures with limited posability but a lot of personality.


Whatever your favorite Final Fantasy character, there’s likely something for you on hlj.com!


FF7 Cloud and hardy-Daytona

Final Fantasy Product Recommendations


15% OFF FINAL FANTASY VII Bring Arts Yuffie Kisaragi
FINAL FANTASY VII Bring Arts Yuffie Kisaragi
¥10,200 ¥12,000
Final Fantasy XII Play Arts True Fran
¥32,000
15% OFF Final Fantasy XVI Bring Arts Benedikta Harman
Final Fantasy XVI Bring Arts Benedikta Harman
¥10,200 ¥12,000
FINAL FANTASY VII Polygon Soft Vinyl Zack Fair
¥3,000
10% OFF Final Fantasy VII Bring Arts Elena
Final Fantasy VII Bring Arts Elena
¥10,800 ¥12,000
Final Fantasy VII Bring Arts Aerith Gainsborough Mithril Rod Ver.
¥12,000
Final Fantasy IX: Garnet Til Alexandros XVII Plush Toy
¥4,000
30% OFF FINAL FANTASY VII REBIRTH STATIC ARTS Cloud Strife
FINAL FANTASY VII REBIRTH STATIC ARTS Cloud Strife
¥13,160 ¥18,800
30% OFF Final Fantasy VII Rebirth Adorable Arts Tifa Lockhart
Final Fantasy VII Rebirth Adorable Arts Tifa Lockhart
¥6,800 ¥4,760
Final Fantasy IX Mini Acrylic Stand Collection
¥4,800

Dragon Quest

Of course, there wouldn’t be Final Fantasy without Dragon Quest, which laid the foundations of what would become known as the ‘JRPG’ genre. Even more so than Final Fantasy, Dragon Quest is inexorably intertwined with the overall history of games and is hugely popular in Japan and gaining popularity fast across the world.


Early Dragon Quest entries released on the NES introduced the world to a new style of game that featured exploration, fighting monsters, and progressing through an exciting story in a fun fantasy world designed by legendary artist Akira Toriyama. Dragon Quest I, II and III were so mind-blowingly popular in Japan that the following entries started to release only on Saturdays to avoid higher levels of truancy and absence!


Dragon Quest continued to have regular releases in the decades since. Currently the most recent entry in the series is Dragon Quest XI, but new versions of the first 3 titles in Square Enix’s acclaimed HD-2D engine, which breathes new life into iconic pixel art, have recently been released.


Dragon Quest merchandise generally focuses on the iconic creature designs from Akira Tomiyama. The ‘Slime’ character is hugely popular in Japan and has practically become synonymous with the series as a powerful visual symbol. There’s a lot of slime merchandise!


Slime Kit

Dragon Quest Product Recommendations


Dragon Quest Plastic Model Kit Series Slime
¥1,600
Dragon Quest Plastic Model Kit Series Dracky With Dungeon Base
¥2,000
25% OFF Dragon Quest: Smile Slime Plush Toy Pen Case Slime (Reissue)
Dragon Quest: Smile Slime Plush Toy Pen Case Slime (Reissue)
¥1,350 ¥1,800
10% OFF Dragon Quest III And The Legend: Pixelite Hero
Dragon Quest III And The Legend: Pixelite Hero
¥2,880 ¥3,200
10% OFF Dragon Quest Tapestry Family Computer Edition [Dragon Quest] Package
Dragon Quest Tapestry Family Computer Edition [Dragon Quest] Package
¥2,700 ¥3,000
30% OFF Dragon Quest Smile Slime: Metal Key Ring Healslime
Dragon Quest Smile Slime: Metal Key Ring Healslime
¥700 ¥1,000
30% OFF Dragon Quest X : Online Gaming Headset Slime Editions ATH-G1 DQX SL
Dragon Quest X : Online Gaming Headset Slime Editions ATH-G1 DQX SL
¥17,360 ¥24,800
POP UP PARADE Popp (Dragon Quest: The Adventure of Dai)
¥3,368
Dragon Quest Golf Golf Ball & Clip Marker Set
¥6,300
30% OFF Dragon Quest Reflector Mascot (Confirm ! )
Dragon Quest Reflector Mascot (Confirm ! )
¥560 ¥800

Nier

There are many other popular series under the Square Enix banner, but one has had a huge impact on our customers and gaming culture too. The NieR series is a collaboration between Square and the mysterious game designer Yoko Taro, with a handful of works set in a post-apocalyptic setting and utilizing fast paced action-RPG hybrid gameplay.


NieR Replicant (released initially as both NieR Gestalt and NieR Replicant) was not universally loved upon its initial release in 2010, but was received warmly by a cult following of Yoko Taro fans. Despite this, it’s been re-evaluated a lot since its initial release, with a remastered version releasing in 2021.


It’s the sequel, NieR: Automata which really sent the series to meteoric levels of popularity with its release in 2017. This sequel shares a universe but is set long after the original title, focusing on new characters - androids who are rebelling against a cruel fate.


NieR Automata was hugely popular, and figure releases of the main characters 2B, 9S, and A2 are very common across a lot of different manufacturers and figure series! 2B figures in particular have been very popular, and there’s lots of different types available, so fans of this iconic character are in luck!


figma 2B

Nier Series Product Recommendations


10% OFF 1/7 NieR:Automata Ver1.1a: 2B
1/7 NieR:Automata Ver1.1a: 2B
¥25,364 ¥28,182
Desktop Army NieR:Automata Ver1.1a Collaboration 2B
¥8,460
Nendoroid NieR Replicant ver. 1.22474487139... Nier (NieR RepliCant)
¥6,000
Nendoroid NieR:Automata A2 (YoRHa Type A No. 2) (NieR:Automata)
¥6,000
10% OFF 1/7 NieR:Automata Ver1.1a: 2B (YoRHa No.2 Type B)
1/7 NieR:Automata Ver1.1a: 2B (YoRHa No.2 Type B)
¥14,564 ¥16,182
70% OFF NieR:Automata FORM-ISM 9S (YoRHa No. 9 Type S) Goggles OFF Ver.-
NieR:Automata FORM-ISM 9S (YoRHa No. 9 Type S) Goggles OFF Ver.-
¥1,350 ¥4,500
Nendoroid NieR Re[in]carnation The Girl of Light & Mama (NieR Re[in]carnation)
¥6,000
1/7 NieR:Automata Ver1.1a: A2 (YoRHa Type A No.2)
¥18,182
NieR Series Gaming Mouse Pad Vol.1
¥3,500
NieR:Automata Plastic Model Kit 2B (Yorha No. 2 Type B)
¥9,000