Press Release

Released 9/12/2019

New Anime & Pop Culture Goods Brand Launches with "Dororo"
HobbyLink Japan launches its manufacturing brand, HLJ Pop, bringing anime, sci-fi, and pop culture goods to the market -- created by fans, for fans

Sano, Tochigi, JAPAN: Today, HobbyLink Japan Ltd., an internet retail business specializing in sales of hobby products and collectibles to customers worldwide, is pleased to announce the launch of HLJ Pop, its new manufacturing brand.

Staffed by fans and hobbyists of all persuasions, HLJ Pop aims to introduce new anime, sci-fi, and pop culture goods to the market, which will be tailored to the discerning tastes of fans worldwide.

The brand launches with a product line called "Animemories," which will depict fan-favorite scenes from anime in a unique, chibi art style. The first release is the "Dororo Animemories Collection," a box of 10 rubber straps which feature an assortment of popular characters and memorable scenes from the 2019 hit anime "Dororo."


In 1997, HobbyLink Japan Ltd. began offering Japanese model kits to international customers out of a small apartment in Tokyo, Japan. Today, HobbyLink Japan Ltd. operates out of a custom-built office and warehouse in cozy Sano City, Tochigi Prefecture, and offers over 120,000 hobby products, toys, publications, and collectibles at domestic prices, shipping to 225 countries and regions worldwide. In addition to retail sales, the company offers wholesale, third-party logistics, and third-party ecommerce services. With its staff of over 70 Japanese and international employees, HobbyLink Japan Ltd. won feefo's Gold Trusted Service Award in 2018 for outstanding service scores, as rated by real customers. To learn more, visit