This is a cushion cover, pillow cover, towel, or cloth.
Kyubey--or at least his face--is now a softly stuffed cushion for sitting or pampering your favorite housepet! His features are appliqued and embroidered, and he's about 36cm by29cm (not including the ears). Huggably soft!
Please note that the photos shown are of a prototype; the production version may vary.