As the person in charge of planning and developing beautiful girl plastic models, the need for our own IP has been growing recently. When identifying cute elements for the characters at the planning stage, “Kemomimi” (humans with animal ears and tails) was one important point we wanted to incorporate. However, if the design is too simplistic, it can easily become generic when establishing an original series. Therefore, the project began with the idea: Why not focus on characters with a strong “kemono” aesthetic within the beast-human category, like those with distinct muzzles and bodies covered in fur? From a marketing perspective, we also sensed a large potential overseas fanbase for “kemono,” so we anticipated it would generate buzz from the start. The reactions to Kemopla on SNS and in other media confirmed that there is solid demand.

As our first installment, we selected major kemono like “cat” and “wolf,” but kemono encompass a wide variety of creatures. There are also ungulates like goats and horses, as well as reptiles, so we hope you'll look forward to future series developments.