Japan's Showa era was between 1926 and 1989, and this compact volume presents advertisements found in children's magazines from 1970 through 1974. Most of the ads are full-page, and a great majority of them are in color (there are 32 pages of black-and-white ads). It's nostalgic joy for pretty much anyone! Return to the days of transistor radios in groovy shapes, Expo '70, the first push of space exploration, and portable typewriters! Thrill to long-gone pop idols in funky hairstyles and clothing that was really cool at one point in time! There's ads for just about everything here--toys, soft drinks, bicycles, deodorant (?!)... and how to win the heart of the girl you love with a Dymo label that says "I love you." Recommended! Softcover with dust jacket. All text is in Japanese.