The videogame "Hyperdimension Neptunia" is based on the real-life struggle for dominance between videogame consoles--and Purple Heart here is said to be the (extremely cute) human personification of the never-released successor to Sega's Dreamcast! This sweet figure is based on a garage kit released in 2011 by the circle Neko no Jimusho. She's about 20cm tall, and comes with a base (different from the plain one shown in the prototype photos below). She's ready to join your collection today!
Please note that the photos shown are of a prototype; the production version may vary.