It's Sanomaru, that rascally mascot of Sano City in Tochigi Prefecture...home of HLJ! This cute pooch sports a couple of Sano's famous items, namely a pair of fried sweet potato sticks as swords and a bowl of delicious Sano ramen unceremoniously dumped on his head, acting as a makeshift helmet! There are even a few noodles dripping down his forehead...that must be comfy! This all comes together to make Sanomaru the best mascot a city could have! This li'l guy stands 15cm tall.
Please note that the photos shown are of a prototype; the production version may vary.