"Ita-sha" literally means "pain car" in Japanese, suggesting that these cars garishly decorated with colorful anime character graphics are embarrassingly painful to look at, or ride in. A bit harsh, perhaps, but there you have it! This new, mostly color "charming car magazine" is dedicated to the Ita-sha phenomenon, introducing you to the wacky world of Ita-sha! All text is in Japanese. Softcover.