From the TV show "Keitai Sousakan 7" ("Phone Braver 7") comes Phone Braver 01! Is he a rival to Phone Braver 7, or an ally? Watch the show to find out! In his unassuming "Mobile Form," the quietly confident 01 observes humanity unnoticed as a mild-mannered mobile phone...but dial 501 and push the "Action" button, and he transforms into the mighty humanoid "Active Form." Well, you have to give him a hand folding out his arms and legs (much obliged!), but you do get to see some "original animation" on the screen, showing his transformation and final look satisfaction! Once transformed, his arms and legs are fully articulated, letting you put 01 into any heroic pose you wish. Batteries are included!

In "Mobile Form," 01 shows a variety of emotions via his screen. There's also a training mode, where you can put him through his paces. A cool feature is his library of vocabulary and phrases, which you can assemble to create over 27,000 combinations!

In "Active Form," 7 can speak 10 different phrases, like "Watashi ga Zero One da" ("I'm 01"), "Obujekuto daunro-do" ("Object download"), "Nettowa-ku akusesu" ("Network access"), "Sono chikara, watashi ga ataeyou" ("I will give you that power"), and "Badi-, ike!" ("Go, Buddy!"). Cool! Of course, 01 only speaks Japanese.

Sadly enough, this very cool 01 toy is not a real phone...

See a whole lot more about the Phone Braver phenomenon at the official website!

Be sure to check out out 01's bevy of Phone Boost buddies, too, linked below! Collect 'em all!