This is a cushion cover, pillow cover, towel, or cloth.
Mizuki Himeji from "Baka to Test to Shokanju" smiles cheerfully from one side of this big pillow cover, and looks a bit concerned on the other side! Made of smooth 100-percent polyester, it measures 150cm by 50cm; just add an appropriately-sized cushion form to get a huggable, full-length pillow!