A cool "Super Sonico" "ita-sha" version of Aoshima's excellent Mitsubishi Evolution X! "Itasha" literally means "pain car" in Japanese, suggesting that these cars garishly decorated with colorful anime character graphics are embarrassingly painful to look at, or ride in. A bit harsh, perhaps, but there you have it! Another take on the name is that it's riffing on the similar sound of the nickname for Italian cars, also pronounced "Itasha" but with the kana for Italy's "Ita" in place of the kanji for pain (also pronounced "ita" in this combination). "Sha" in both cases means "car."
Other than the nifty "Super Sonico" graphics, this is Aoshima's fantastic Evolution X kit.